The Company

Effective health and safety management can save lives, reduce injuries, and boost productivity. Northport's mission is to provide the specialized research and advanced knowledge that can help make health and safety programs leaders in their fields, and help organizations introduce new and innovative behavioural approaches that encourage safe practices, prevent injuries, and reduce costs.

Northport undertakes projects and offers program and training services in four areas:

  Transportation Safety

  Health Promotion and Education

  Workplace Safety

  Research Services

The company's focus is to help positively influence individual, group and organizational behaviour to achieve safer and healthier outcomes. To support its work and ensure that Northport's knowledge base is always current, a substantial computerized and document library is maintained.

Northport offers a flexible and user-friendly service, and works hard to ensure a productive and enjoyable work environment for its clients, associates, andstaff.

Northport's Principals

Larry Lonero has many years experience in behavioural research and behavioural influence program development. He also has substantial expertise in transport policy, the regulation of transportation safety, strategic management in transportation, and the automotive industry. He combines a background of graduate study in psychology and long-term professional interest in behaviour change. He specializes in the research, design, implementation, and evaluation of safety programs, including behavioural influence, social marketing, and public education.

Mr. Lonero is an internationally recognized expert on the driving task and methods of influencing driver behaviour. He also maintains a strong interest in safety strategy and policy development. Prior to entering consulting, he held senior government positions in research and development, primarily in transportation safety. He has experience in drug and alcohol projects, including both qualitative and survey research with DWI drivers, as well as pioneering lab work on the effects of cannabis and alcohol on driving performance for a Canadian Royal Commission. He has experience in the automotive and insurance industries, and is currently a member of the Judges Panel for the international PACE Awards for Innovation in the Automotive Supply Industry.

As a consultant, Mr. Lonero has led several leading-edge projects, including:

  A project to examine methods of behavioural influence as applicable to road user performance.

  A project to determine how road safety could be reconceptualized as a "social construct".

  The project to "reinvent" driver education sponsored by the American Automobile Association (AAA) Foundation for Traffic Safety and subsequent projects to develop driver training curricula and regulatory standards.

  A project which assessed the state-of-the-art in Driver Improvement Programs in Canada and the U.S., and suggested a framework for program integration and renewal.

He has also developed occupational health and safety programs, and assisted a major U.S. trucking company in the development of a highly effective safety incentive program. He has presented invited lectures on behavioural influence methods for a variety of safety organizations and conferences including the New Zealand Automobile Association, the New York Auto Show World Safety Symposium, the Manitoba Safety Council, and the Ontario Association of Chiefs of Police.

Kathryn Clinton has substantial behavioural influence program development and evaluation expertise, and qualitative research experience in the fields of road safety, energy conservation and energy contingency planning. She has a background in road safety program development and evaluation, and has designed, implemented, and managed education programs aimed at influencing seat belt usage among school-age children and their parents, drinking among young drivers, and fuel-efficient driving behaviours. She was co-author of The Human Collision, one of Canada's most influential road safety education publications. Prior to entering consulting, she held positions at the professional and executive levels in the transportation and energy sectors of government.

Ms Clinton specializes in the development and implementation of health behaviour change and education programs. For example, she has:

  led a wide-ranging and comprehensive review, interpretation, and assessment of the health promotion literature, and

  developed health and safety behaviour change seminars to improve understanding and application of state-of-the-art behaviour change principles.

Ms. Clinton also directs Northport's qualitative research services. She has extensive experience in qualitative data gathering techniques, including:

  survey interviews

  focus groups

  in-depth telephone interviews

  face-to-face interviews with field experts

She has conducted research projects for not-for-profit organizations, as well as private and governmental clients.

Principals' Memberships and Volunteer Activities